Never use two words when one will do

I don't think Thomas Jefferson would have liked me very much:

TJ, as I call him, is credited with saying "Never use two words when one will do". I am not known for being laconic or taciturn - see what I mean, one word there would have sufficed.

Two words proved enough for Hamish D Price and the team at HainesAttract recently: 

"The Scott Collective helped qualify one of the "where to next" conversations and Ian harnessed the Collectives approach using his partner in design thinking, bringing impartial, provoking, and structured thought around our decision making. In fact, only two words changed our thinking. Powerful stuff". Hamish Price - CEO, Haines Attract

Those two words were of course the result of many productive conversations with the ever-generous Hamish and said Design Thinker, Peter Allan, an integral partner in The Scott Collective, or should I say The Scot Collective, given our shared heritage. 

Next time Peter and I will have to aim for just one word. Bugger! 

PS: I'm pretty sure Bugger won't actually be the one word we use. 

PPS: The Declaration of Independence is 1,346 words in length. So much for brevity TJ.

PPPS: I just learned that one of a number of edits to The Declaration of Independence removed 168 words which could have had a material impact reducing slave labour, according to University of Washington Information School professor Joe Janes - https://lnkd.in/gp4hF68u.